It's the time for hot sizzling item numbers. And going by the current scenario, it seems that Hrithik Roshan is the numero uno choice for all filmmakers, what if papa Rakesh Roshan is too looking at him to make his presence felt in his 'Krazzy 4', though with an item song. After wowing audiences with superstar Shah Rukh Khan's item song for 'Krazzy 4', Rakesh Roshan and Director Jaideep Sen are all set with one more ace up their sleeve – an item song by dance king Hrithik Roshan!!

What's more, the film is set to create a record of sorts with the two top stars have their item numbers choreographed to the tunes of one song – the title song "Break Free"! While the promos of the SRK song is already struck by the audiences, the stunningly choreographed Hrithik song, which is said to have the best moves ever, has been started airing this week!!

But there are not just big films that are serious about this choice; even smaller films are trying to get their films in news by getting hold of some big names that could add value for their projects. 'Kya Love Story Hai' was one such film released last year. The big name in this film was no other than gorgeous Kareena Kapoor. The movie begins on a rocking note with Kareena Kapoor looking over-glamorous in the catchy number "It's Rocking". And you sit assured in your seat thinking that perhaps the song's title alludes to the movie about to unspool. But what unspools makes your jaw drop.

Gone are the days when only newcomers were doing item numbers in Bollywood movies, today even top stars are doing item songs. Many new women entering Bollywood find item numbers a more amenable shortcut to success, as contrary to more traditional roles with no guarantee of eventual stardom.

Former item girls outside films, Rakhi Sawant and Meghna Naidu, for example, are now quite in demand and very popular. Today, they are even being given lead roles in commercially successful movies.

In Bollywood, item numbers have had a long and illustrious history dating back to the days when Helen and Bindu numbers held their own attraction at the marquees – a time when no top actress worth her salt would perform such a revealing dance sequence.

Well, today we have many 'so to speak' item girls. You definitely remember Isha Koppikar termed as an item girl with her "Khallas" and "Ishq Samandar" numbers! Well, then we had loads of them. Sameera Reddy rocked with her "Rabba Rabba" in 'Musafir' and is still rocking high. And how can we forget Malaika Arora doing "Chaiyya Chaiyya"? Wasn't it breath taking? Koena Mitra has too made waves with "Saaki Saaki"' in 'Musafir'. Even top actresses like Bips who did two sizzling item songs – "Beedi" and "Namak" – in 'Omkara' are among the item performers. To top it all, Aishwarya Rai's sensual gyrations in the hot-hot "Ishq Kameena" and "Kajra Re" are never to forget item songs.

Although heroines are still the first choice for Bollywood filmmakers to do item numbers, heroes are also going strong to prove that if women can attract men with item numbers, why not the men! Stars like King Khan and Hrithik Roshan are making a statement by appearing in sizzling item numbers. And, of course, Bollywood definitely knows how to keep the show going...