Animation seems to be the next big thing in Indian cinema. Bollywood honchos are certainly waking up to the advantages of animation and visual effects. Shemaroo is all set to release 3D movie, ‘Bal Ganesh’, this Ganesh Chaturthi.
The film industry across the globe has a tendency to jump on the winning formula. Knowing Bollywood's penchant for going with the trend, don't be surprised if there are announcements around for the launch of many more 'desi' animation movies. Did someone just mention 'Chacha Chaudhary, Saabu aur Raaka'?
The digital miracle workers are not confining themselves to introducing visual effects of international standards in Bollywood films, but are acquainting Indian viewers with the magical world of animation.
Finally, we have our own animated movie with superb animation effects that can match the quality of Hollywood animations.
The bourgeoning animation industry seems to be waking up to the potential of the domestic box-office long after it earned a name for itself overseas. While 'Bhagmati', a part live-part animation movie, was one of the biggest disasters of the current decade, what has taken the industry by surprise is the steady progress of 'Hanuman' that set the cash register ringing in spite of other Diwali releases.
Shemaroo Entertainment’s Animation division adds one more feather to their cap with ‘Bal Ganesh’. All of 100 minutes, Bal Ganesh is a 3D animation film with 6 to 7 lilting songs. Eminent singers like Asha Bhonsle, Usha MangeshKar, Hariharan, Shankar Mahadevan and Kailash Kher have lent their voices to the songs of Bal Ganesh. The music director Shamir Tandon of ‘Page 3’, Corporate’ and ‘Asha & Friends’ fame has done wonders with the tracks of this animated movie. Bal Ganesh, by debutant director Pankaj Sharma, is a film by Shemaroo Entertainment in association with Astute Media Vision. The movie is slated for release this Ganesh Chaturthi and for more information you can log on to www.balganesh.com
Bal Ganesh has brought two sisters- Asha Bhonsle and Usha Mangeshkar – after 3 decades to sing together for the first time in an animated film. It was an emotional moment, which they have enjoyed immensely and will cherish forever.
Smita Maroo, VP Animation Division, Shemaroo Entertainment shares her thought, ‘Bal Ganesh’ is special since Ganesh remains a child throughout and portrays his playfulness like that of all children. The film has been created to connect today’s generation to a popular god. The film not only meets the taste and overall cool quotient of today’s audiences, but also maintains the sanctity of the God. Bal Ganesh is an exclusive treat from Shemaroo Entertainment to audiences all over, this Ganesh Festival.
Shemaroo’s Animation Division is taking the Indian Animation eco-system to nest level with many projects in its pipeline such as ‘Ghatothkach- Master of Magic’. This was the first Indian Animated film to be promoted at the Cannes Film Festival. Shemaroo is creating animation content for Indian, as well, as International markets, with an Indian flavoured narrative. Having an immense understanding of the consumer, Shemaroo is geared to entertain Indian kids of all age groups with their several forthcoming animated Films. ‘Bal Ganesh’ is yet another animated film of Shemaroo, which will hit the screens this Ganesh Chaturthi. This movie will take the Indian 3-D animation technology to a different level.
The bourgeoning animation industry seems to be waking up to the potential of the domestic box-office long after it earned a name for itself overseas. While 'Bhagmati', a part live-part animation movie, was one of the biggest disaster of the current decade, what has taken the industry by surprise is the steady progress of 'Hanuman' that set the cash register ringing inspite of other Diwali releases.
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Ghatothkach: Master of Magic 
